Zaya Rum
Our collaboration with the Zaya team is blend of creativity and strategy, meticulously crafting content to highlight the distinct qualities of Zaya Rum's offerings. Delve into an overview of each production below, exploring the merging of visuals and marketing processes that brought these campaigns to life.
Studio Photoshoot
Art Director + Producer: Olivia French
Assist: Andrew Layman
Wardrobe + Set Stylist: Olivia French
Photographer: Matt Anderon
Cocktail Videoshoot #1
Art Director + Producer: Olivia French
Assist: Andrew Layman
Wardrobe + Set Stylist: Olivia French
Videographer: Kyle Lancaster
Cocktail Videoshoot #2
Art Director + Producer: Olivia French
Assist: Andrew Layman
Wardrobe + Set Stylist: Olivia French
Videographer: Kyle Lancaster
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Agency: Makers & Allies
Roles + Responsibilities
Studio Shoots
Cocktail Videoshoot #1
This video showcased Zaya's newest rum, Cocobana, and their iconic cocktail, the Cocobana Peanut Colada. It found its place across social media, their website, and various marketing materials.
Cocktail Videoshoot #2
This video showcased Zaya's newest rum, Alta Fuerza, and their iconic cocktail, the Old Fashioned AF. It found its place across social media, their website, and various marketing materials.