Misfits & Mavens
Misfits & Mavens is all about bringing people together to savor wine, embrace uniqueness, and relish the art of gathering. It's wine for all and all for wine. This is content for the launch of this brand with a fresh approach, tailored specifically for direct-to-consumer sales. This packaging is a slight update from the wine club packaging you may have seen in my design and branding section. Dive into the content below for insights into the creative concepts behind each shoot and the vibrant content that emerged.
Studio Photoshoot
Art Director + Producer: Olivia French
Photographer: Zachary Scott
Wardrobe + Set Stylist: Olivia French
Set Assist: Rachel Lenton
Lifestyle Photoshoot
Art Director + Producer: Olivia French
Photographer: Cam Ingalls
Videographer: Kyle Lancaster
Assist: Andrew Layman + Rachel Lenton
Wardrobe Stylist: Olivia French
Wardrobe Assist: Jill Anderson
Food Stylist: Kendra Aronson
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Agency: Makers & Allies
Roles + Responsibilities
Studio Shoot
Step into the enchanting world of Misfits & Mavens with our studio shoot—a "surreal soiree." Imagine a whimsical garden party, where nature-inspired elements like fresh florals, mushrooms, stones, and crystals weave a tale of new life and rooted richness. The scene exudes mystery and magic with elevated yet ancient props, including a marble bust adorned in florals. The set plays with light and color, showcasing unique pieces like cut crystal glassware and hands adorned with gold rings. Silk, satin, and velvet elevate the modern aesthetic, imparting a sense of lasting opulence.
Lifestyle Photo & Videoshoot
Step into the enchantment of an outdoor Misfits and Mavens garden party, where extravagance reigns. Lush surroundings showcase a lavish event with abundant foods and opulent decor. Nature sets the mood withnnatural textures, creating a dreamy, sensory experience. Guests, adorned in eccentric attire featuring tulle and light fabrics, gather for an eclectic celebration reminiscent of Stevie Nicks' ethereal style. Camera flares and sparkles add magic, while pops of color from cotton candy, cherry blossoms, and berries on vines enhance the whimsical scene. People dance, authentically being themselves, uniting in the spirit of "wine for all and all for wine.
