Craft & Cluster
Heather isn’t just a wine photographer — she’s a storyteller, a little bit of a witch, and a whole lot of fun. She brings grit, warmth, curiosity, and a deep love of light to her work and we wanted her brand to reflect all of that (plus her chickens, of course).
We started with a deep dive into what stokes her — her background in viticulture, her favorite clients, her grandma’s velvet Elvis art, the textures of apothecary bottles, desert blooms, and the Kacey Musgraves Deeper Well album on repeat.
What came through was a desire for something rich in story and texture. A brand that feels a little folky, a little cheeky, and totally personal — full of layered color, hand-drawn details, and symbols that reflect both her craft and her character.
Not a rebrand for the sake of it, but a visual identity that mirrors the spirit she brings to the table.
Warm, weird (in the best way), and unmistakably Heather.
+ Brand Identity
+ Brand Messaging
+ Illustration
Project Scope
Branding Design 2025
Creative Director, Designer, Illustrator: Olivia French
Content Creation 2025
Creative Director: Olivia French
Roles + Responsibilities