Misfits & Mavens Wine


Michael David Winery thrives on nonconformity, a sentiment echoed by the Michael David Wine Club, affectionately known as "Misfits & Mavens." Tailored for those who embrace the unconventional and dance to their own rhythm, these exclusive wines offer a sensory odyssey. The labels, initially a playful deviation from tradition, showcase intricate illustrations on a matte cream cotton paper, accentuated by rich gold foil, sculpted embossing, and spot varnish. Delve a little deeper, and you step into the vibrant world of Michael and David Phillips—a space of controlled chaos and exuberant fun, daringly occupying a realm where the pretentiousness often linked with wine is gleefully disregarded.

Branding + Packaging Design
Creative Director: Sarah Deiter
Art Director: Clint Darby
Lead Designer + Illustrator: Olivia French

Agency: Makers & Allies

Roles + Responsibilities

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