Root Elixirs is a women-owned, small-batch craft mixer brand founded by Dominique Gonzales, designed to make creating drinks feel effortless, whether mixed into cocktails or enjoyed alcohol-free. The goal of the packaging refresh was to bring greater clarity and personality to the cans while preserving the brand’s handmade, playful spirit.

The redesign focused on improving legibility and hierarchy, refining the brand marks, and introducing clearer color systems to differentiate flavors at a glance. Each mixer received its own custom flavor illustration, paired with sassy, cheeky copy and simple on-pack guidance that removes intimidation from the mixing process and invites experimentation.

The imagery created alongside the packaging leans into the same philosophy. Rather than polished studio photography, the visuals were approached with restraint and curiosity. With a self-imposed one-hour window, ingredients were gathered from a refrigerator, a local market, and a backyard passionfruit vine, keeping the process as simple and accessible as the product itself.

All images were captured using a flatbed scanner to preserve texture, imperfection, and tactility, then lightly adjusted in post to enhance color and contrast. The result is a visual language that mirrors the brand’s ethos, playful, handcrafted, and inviting, while celebrating the joy of making something good with what’s already around you.