Libby Bubbled Wines
The bubble scientist at Libby Wines, Grant Hemingway, is transforming the art of wine through the science of bubbles. This low alc, low calorie, and no added sugar allows you to enjoy more for less. Our goal with capturing lifestyle content, studio photography, and Ad Creative was to portray light, refreshing wines that allow you to bubble any moment, not just during your typical champagne moments.
Lifestyle Photoshoot 2023
Art Director + Producer: Olivia French
Prop + Wardrobe Stylist: Olivia French
Production Assistant: Dylan Grant
Photo Director Assist: Andrew Layman
Videographer: Kyle Lancaster
Photographer: Grant Puckett
Studio Photoshoot 2022
Art Director + Producer: Olivia French
Prop + Wardrobe Stylist: Olivia French
Technical Assist: Andrew Layman
Photographer: Zachary Scott
Composite Designer: Olivia French
Ad Creative 2022
Art Director: Olivia French
Composite Designer: Zachary Scott
Animator: Andrew Layman
—
Agency: Makers & Allies
Roles + Responsibilities
Lifestyle Photo & Video Shoot + Advertising
This lifestyle photo and video shoot, crafted for evergreen brand content and advertising, broke away from traditional gathering norms. It showcased a group of friends at an unconventional picnic, embracing Libby's inclusive and approachable vibe. Through a mix of dynamic lifestyle clips, varied camera angles, and brisk scenes, we captured the vibrant energy and unique personalities of this unconventional hangout. Mirroring Libby's lively bubbles, each character exuded a carefree spirit, perfectly reflecting the essence of Libby.
Composite Images
These are highly-edited product image assets to be used for marketing, branding materials, websites hero images and e-commerce, product advertising, social media, and promotional materials that reflect a polished and professional brand image.
Studio Shoot
In this series of studio shoot images, our goal was to create captivating content for social media and advertising.
Advertising
For this piece of Libby Ad Creative, we crafted a set of ads that tailored to their target market. Our focus: evergreen, approachable, and joyful content, conveying a unique drinking experience. The key feature? The "Bubbly Tower" sculpture, a departure from traditional champagne moments, perfectly aligning with Libby's ethos. This design piece represents unconventional solutions, delivering visually striking creative with consumer-engaging results.
