Gaslighter Wine Company
[The Chicks Wine Brand]

Gaslighter Wine Company is for those who think-and-drink for themselves. I had the pleasure of working on Gaslighter Wine Company with The Chicks from day one. From building out the brand strategy alongside our strategist, to building the brand with packaging and innovative print techniques, art directing + producing edgy photo & video shoot productions, and working with a team to build a badass community on social media through our content and advertising.

We started with branding the Rosé, which was their highest production launching into market. We went bold and different with the packaging, juxtaposing what is on the standard Rosé shelf — black matte screenprinting for the bottle, creating edgy lines and contrast with a spot gloss varnish finish for the branding.

Awards + Recognition

+ Awwwards.
+ DIELINE
+ Packaging of the world
+ Pentawards
+ Wine Spectator

Project Scope

+ Brand Identity
+ Packaging Design
+ Photography
+ Videography
+ Social Media

Packaging Design 2020
Art Director: Sarah Deiter
Lead Designer: Olivia French

Studio Photoshoot + Composites 2022
Art Director + Producer: Olivia French
Assist: Andrew Layman
Prop Stylist: Olivia French
Photographer: Zachary Scott

Lifestyle Photo + Video Shoot 2021
Art Director + Producer: Olivia French
Assist: Andrew Layman
Photographer: Jordan Zobrist
Videographer: Jared Bedrejo

Lifestyle Photoshoot 2023
Art Director + Producer: Olivia French
Assist: Andrew Layman
Wardrobe Stylist: Olivia French
Ast. Wardrobe Stylist: Jill Anderson
Photographer: Jenavieve Belair
Hair + Makeup: Lindsay Gates
Food Stylist: Kendra Aronson

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Agency: Makers & Allies

Roles + Responsibilities

“Olivia worked on all aspects of our wine brand, from branding, packaging, photo + video shoot production, social, and creative. With our all female company of “all chiefs and no Indians”, she was never at a loss for ideas and solutions. Witnessing her on set at our lifestyle shoot was mind blowing! She creatively led and art directed the entire vision and executed it seamlessly, managing every detail with confidence and positivity. We were all AMAZED at the amount of beautiful content Olivia was able to deliver within the confines of a tight budget and tiny timeframe.”

Martie Maguire
The Chicks | Gaslighter Wine Company

Kind Words from the Client

Branding + Packaging

Composite Images

These are highly-edited product image assets to be used for marketing, branding materials, websites hero images and e-commerce, product advertising, social media, and promotional materials that reflect a polished and professional brand image.

Studio Images

We captured studio photography for this client in order to have clean, bad-ass, stylized content from a curated studio environment, utilizing specialized lighting and equipment for precise and visually appealing images. This allowed for us to have consistent and detailed presentation of products for e-commerce and marketing on digital and social platforms.

Lifestyle Photo + Videoshoot + Advertising

This inaugural lifestyle photo and video shoot for Gaslighter Wine Company created a captivating visual universe for the brand. The shoot portrayed the envisioned community of those who savor Gaslighter wines, bringing the brand to life through the lens of uniquely individual people being exactly who they are.