Coors Whiskey — Five Trail


Collaborating with the Coors Whiskey team on their two brands, Five Trail and Bardstown, was a multifaceted journey. From studio shoot photography and cocktail creation to crafting ad creative for different seasons, and even venturing to Bardstown, Kentucky to document their production facility and interview David Coors to share his remarkable story. This brand offered a rich tapestry of content and narratives, and I'm genuinely grateful to have been part of it.

Lifestyle Photoshoot
Art Director + Producer: Olivia French
Photographer: Matt Anderson
Wardrobe + Set Stylist: Olivia French

Bardstown, KY Photo & Videoshoot
Photo Art Director: Olivia French
Photographer: Cameron Ingalls
Video Art Director: Andrew Layman
Videography: Kyle Lancaster

Agency: Makers & Allies

Roles + Responsibilities

Lifestyle Photoshoot

Bardstown, Kentucky Shoot

This shoot brought us to Bardstown, Kentucky, where the magic of Coors whiskey comes to life. We enjoyed an in-depth tour of the production process, including a visit to the rickhouse where they age the whiskey barrels, and had the privilege of interviewing David Coors along the way. Our conversation delved into his personal story, background, and the cherished values that underpin the brand he and his team have meticulously crafted. Of course, a visit to Kentucky wouldn't be complete without savoring its exceptional whiskey and exploring a few stops along the bourbon trail. It was an unforgettable journey!

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