Freakshow Wine


Michael David Winery, a family brand with an extraordinary team, has been a delightful collaboration over several years, spanning packaging design, rebranding, and photo content creation. In this particular series of shoots, our attention was centered on the revamp of the Freakshow line. Immerse yourself in an overview of each production below, delving into the creative concepts that shaped and defined each shoot.

Lifestyle Photoshoot
Art Director + Producer: Olivia French
Photographer: Cam Ingalls
Wardrobe + Set Stylist: Olivia French
Wardrobe Assist: Jill Anderson
Hair + Makeup: Jillian Wilkey
Set Assist: Andrew Layman + Rachel Lenton

Studio Photoshoot
Art Director + Producer: Olivia French
Photographer: Zachary Scott
Cake Maker: Mariah

Agency: Makers & Allies

Roles + Responsibilities

Lifestyle Photoshoot

Step into the enchanting world of the circus after-party, where ethereal and mysterious atmospheres come to life. Here, under dim lighting and smoky shadows, we celebrate the captivating magic of the showbiz. With dreamy filters and soft lighting, we craft an alluring ambiance to honor the artistry and creativity of the performers. Join us on a journey into the unique and captivating world of the circus, a tribute to the beauty and grace that breathe life into this extraordinary realm. Our scenes feature subtle circus makeup, clothing racks adorned with exquisite costumes, and individuals unapologetically embracing their innate individualism, embracing the freedom to be the very 'freak' they were born to be.

Studio Shoot

In this captivating theatrical experience, we unveil the new Freakshow Family “In the Big Top”, merging vintage charm with a modern twist through whimsical props. Studio lighting transforms the scene into a circus spectacle with unique shadowing and spotlights. Motion blur adds wonder, and out-of-focus circus elements create depth. Rich fabrics, vibrant props, and glassware provide the canvas for a captivating range of images.

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BoRn Wines

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JaM Cellars