Earthquake Wine
For Earthquake wines by Michael David Winery in Lodi, California, we revamped the packaging with a classic touch and a modern twist. These bold wines, known for their off-the-charts character, now feature a redesigned label that highlights sustainability without losing their strong brand identity. Drawing inspiration from the Richter scale, the new label combines an elegant textured bottom with subtle spot varnish and gold foil accents, along with delicate copper screenprinting. This tasteful blend ensures that Earthquake wines maintain their powerful presence.
Branding + Packaging Design
Creative Director: Sarah Deiter
Art Director: Clint Darby
Lead Designer + Illustrator: Olivia French
Studio Photoshoot
Art Director: Olivia French
Assist: Andrew Layman
Stylist: Olivia French
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Agency: Makers & Allies