The Yoga Standard
[By Brittni Soo]
The Yoga Standard lives and breathes by three essential practices: Sweat. Strengthen. Observe. Do they burn up and build booty's? Hell yeah. But their Standard goes beyond physical transformation. They’re committed to discovering and refining their authentic selves through intelligently sequenced fitness classes. I had the pleasure of working with Brittni Soo, a yogi health nut who literally beams with vibrant energy. She wanted the funk, the personality, the punchy edge. We developed unique brand marks, patterns, social templates, and an instagram guide…with all the funk.
Branding + Social Guide 2020
Creative Director: Sarah Deiter
Art Director: Clint Darby
Lead Designer: Olivia French
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Agency: Makers & Allies
Roles + Responsibilities
+ Brand Identity
+ Pattern Design
+ Photography Direction
+ Social Media Direction
+ Social Media Templates
Project Scope
