Paso Verde
Designing the packaging for Paso Verde wine, we blended the lively Vinho Verde style with classic packaging colors and aesthetics. Responding to the client's call for punchy vibrancy, we also incorporated timeless elements reminiscent of Vinho Verde. Paso Verde, a food-centric, naturally low-alcohol gem, is crafted in the reductive "green style" through stainless steel fermentation, capturing the grapes' unique vibrancy. The result is packaging that reflects the wine's lively character while paying homage to the classic style of Vinho Verde.
Branding + Packaging
Art Director: Clint Darby
Lead Designer + Illustrator: Olivia French
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Agency: Makers & Allies