Raised on a steady diet of southern cooking and rich desserts, Mama Mallow honed her culinary skills under the guidance of her mother. Drawing inspiration from food shows, friends' kitchens, and her own culinary experiments, her commitment to perfection laid the groundwork for Mama's Mallows. As she often says, 'If it's worth doing, it's worth overdoing.'
Mama Mallow's was a true family venture, seasoned with constant taste testing (a tough job, but someone had to do it), assembling and packaging that sometimes felt like an eternal knot-tying contest, and assembly-lining that made us feel like marshmallow maestros on a mission.
In this collaborative effort, my creative services included comprehensive branding, packaging, web design, and the essential task of securing nutritional label licensing. Together, we delved into extensive research and development, indulging in taste-testing sessions (with the occasional marshmallow fluff tussle) and endless refinement. Our journey extended to market development, partnering with corporate clients, caterers, and wholesalers. We also embraced the digital realm, establishing an online presence and facilitating e-commerce and social media engagement to showcase Mama Mallow's unique marshmallow creations.
